Because digital marketing is such a fast growing industry, there are many opportunities, but this also means there are many job titles and umbrellas that those job titles can cover. What should you focus on? Which job title will take you where you want to be?
The following list is comprised of top digital marketing positions based off of multiple websites and their job descriptions.
Digital Marketing Manager: While this may not be an entry level position, it is definitely within reach for those with over 3 years’ experience in digital marketing. Digital Marketing Managers lead digital marketing groups and work with the VP’s of those companies on a regular basis.
Search Engine Optimizer: SEO is one of the biggest buzz words in digital marketing. If you are passionate about SEO tools and have stayed up to date on multiple news trends. It is good to be familiar with Google Analytics, Google Adwords, as well as be current with The Moz.
Content Marketing Manager: If you like running blogs, looking at and creating content for Social Media Advertising, or like email marketing, this job may be for you. Depending on the company, the average experience is 1-3 years. Certifications are a plus. Writers welcome.
Search Engine Marketer: “The responsibilities of a search engine marketer include targeting the number of leads and clicks from the given marketing budget, analysis, keyword research, bid management, split testing the ad campaigns, and ad copywriting.” – (http://www.digitalvidya.com/blog/top-8-digital-marketing-job-opportunities/)
Inbound Marketing Manager: Are you good at planning and strategizing, but not an expert on execution? Inbound Marketing may be for you. Where content marketing is focused on creating results and implementing strategies, the Inbound Marketing Manager will be in charge of coming up with the game plan.
In the next post, I will review certifications needed for these career paths.
Resources:
http://www.digitalvidya.com/blog/top-8-digital-marketing-job-opportunities/
https://digitalmarketinginstitute.com/blog/demand-digital-marketing-skills-2015?utm_campaign=Blog%20Link&utm_source=Website&utm_medium=Blog&utm_content=The%20Most%20In-Demand%20Digital%20Marketing%20Skills%20for%202015
https://digitalmarketinginstitute.com/blog/4-big-benefits-digital-marketing-career
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