Digital Marketing is Not Just for Businesses

While most of the focus of this blog has been on businesses as a whole, and how advertising, digital advertising in particular, affects its business and its marketing strategies. Despite this, there are others that could benefit from digital marketing; non-profits just to begin with.

Are non-profits utilizing digital marketing? Yes and no. There is definitely substantial growth in non-profits that are benefiting larger non-profits, but what about the smaller non-profits? The ones with less support or who are newer to the game? Should they not advertise?

Google thinks they should. According to an article published on Edge Radio by Paul Briand, Google is sending an executive to educate non-profits in the Portsmouth area to new ways of advertising, specifically by using Google Adwords.

"[Jonathan]Day said the first purpose is to train local nonprofit organizations on the effective use of AdWords, Google’s advertising service for businesses that want top line exposure in search results. The second is to give these nonprofits an opportunity to qualify for the Ad Grants program that provides $10,000 a month in in-kind AdWords advertising every month." - Paul Briand

Google wants non-profits in on the digital marketing game, and are trying to help non-profits in any way they can.

References: http://www.seacoastonline.com/news/20170529/google-executive-to-train-nonprofits-on-ad-grants