Non-Profits for the Win!

According to M+R, non-profits should engage in digital marketing, the question is how do non-profits do so? Well if you're anything like me, your first thought was, "Who is M+R?" and "Why are they telling non-profits what to do?

M+R (see their "About Page" by clicking the link) is like the mothership of non-profit campaigns. They lead the way by example and help major non-profits advertise and campaign efficiently.

Now, back to business, according M+R digital marketing is rising at an exponential rate for non-profits.

http://www.business2community.com/non-profit-marketing/digital-ads-nonprofits-match-01840520#qb6xWRKvuLSOlppE.97

Overall, digital marketing has grown in 2015-2016 by 69%, and large non-profits alone by 76%.  

So for those smaller non-profits, how can they get going with digital marketing and do so efficiently and in a worthy way of the funds they are raising?

According to Business 2 Community, they can learn to re-target potential donors/visitors who might have donated or were on the fence. Just like with any kind of e-commerce site, visitors are always re-targeted if a purchase is not made. Why not use this to your advantage as a non-profit organization? 

Another thing that can be done is rebranding high value content. Are you putting out high quality blogs or updates on your organization that is knowledgeable and valuable to the visitor and supporter? Can they easily see what they are investing in? 

Make sure you are campaigning new and upcoming events. Use social media to tap into new leads and new faces. If you aren't advertising online about your events, chances are the turnout will not be as large as you might be hoping for just by WOM alone.

While email targeting might be something your non-profit is used to, you need to figure out, is it really working?  While email marketing may work for some non-profits, if you are not getting the results you want, it might be time to think about social media marketing as a new way to market to your visitors. Social media marketing is growing quickly, and Facebook and Twitter have plenty of options for those with small budgets.

Finally, don't diss on display advertising. When it is affordable in the non-profit budget, display advertising can reach new potential visitors in places you wouldn't normally reach them at even in social media marketing. 

Also, don't forget about Google's Adwords non-profit campaign of up to $10,000 in kind words advertsing. 

References: 

http://www.mrss.com/work/

https://nonprofitquarterly.org/2017/03/28/nonprofits-digital-strategy-organization-rank/

http://associationsnow.com/2017/05/new-study-offers-lessons-nonprofit-fundraising-marketing/

http://www.business2community.com/non-profit-marketing/digital-ads-nonprofits-match-01840520#qb6xWRKvuLSOlppE.97