Talk Marketing to Me

Have I gotten your attention?

In 2013, a company that is incredibly well-known today, was just getting started. That company is Eat24. Eat 24 is an online food delivery service, and before it was bought by Yelp in 2015, they were just like any other start-up company; advertising starved and limited budget.

To try and work around this Eat24 tried to think outside the box. A lot of their clients for food delivery that were the most vocal about talking about Eat24 on social media, were porn stars.

"It makes perfect sense when you think about it. They enjoy a life without pants and are constantly working up a huge appetite. Eat24 and porn stars are a match made in sexy heaven!" - blog.eat24.com/how-to-advertise-on-a-porn-site

Originally, Eat24 had taken to common digital media campaigns with Facebook, Google, etc., but found that it took a large portion of their budget, but with little success rate, so they had to regroup and try and find a way around that.

Because a lot of their clients that were in the porn industry gave them such glowing reviews, Eat24 began to wonder if maybe this was the marketing haven they had been searching for. The porn industry has not had the best repertoire for many obvious reasons, and many of the advertisements that are featured on these sites are for male enhancement pills/tips, tips on how to please a woman, and finding hot local women. So how does a food delivery service make its way into this territory without looking like a male at a bachelorette passion party? Research.

"We decided to seriously look into it and what we found was boobs. A lot of them. But, we also found an advertising gold mine. We always assumed that a lot of people love porn, but when you look at the numbers, the proof is in the hot tub full of pudding. A whopping 30% of ALL web traffic is dedicated to adult sites. In fact, by the time you’re done reading this sentence, about 197,806 people have looked at porn on the Internet (including you. We see that incognito tab)." - blog.eat24.com/how-to-advertise-on-a-porn-site

That's a lot of bang for your buck, if you ask me.

blog.eat24.com/how-to-advertise-on-a-porn-site

blog.eat24.com/how-to-advertise-on-a-porn-site

Out of the top 100 sites in the U.S., porn was featured more times than was originally expected. Not only that, but the cost per impression was 1/10th... Yes, you heard that right 1/10th of the original cost of advertising on Facebook, Google, or Twitter.

So Eat24 went to the drawing board and created the ads that you saw at the beginning of this article, and more.

They found that placing their ads next to a video, rather than on the homepage, gave them 5 times the amount of clicks. Not only that, but they were able to push through 3 times the amount of impressions than their Facebook and Twitter ads!

Now that's results.

Resources: https://blog.eat24.com/how-to-advertise-on-a-porn-website/