1. Hub Spot Certification: The Hubspot Inbound Marketing Certification is free, as well as the course to study for the certification. However, the platform itself is not free with a $200 annual fee.
2. Google Analytics: Google Analytics certification is free. There are online materials you must look at that will provide you with tools for exam success. The exam is 70 questions and you have 90 minutes to complete with an 80% or higher for certification. The certification lasts for 1 year. If you do not pass the first time, Google will let you retake the exam after a 7 day wait period.
3. Google Adwords: Just like Google Analytics, Google Adwords certification is free. You study the material provided, and take the exam. If you do not pass, you have to wait 7 days to retake the exam. Click here to learn more or take the exam.
Man, too many certifications... it's a testament to how complex and specialized the profession is. It's still young, but I'm predicting that as it grows in understanding and importance, employers will start rewarding these certifications and expanses of knowledge more and more. I hope, anyway...
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