Monday, April 24, 2017

Where Is My Advertisement? and Other Mishaps in Digital Marketing

"My advertisement is where?" you hear on the other end of your voicemail. Everything was going well, but now you're getting complaints. Of course, we've all seen the mishaps of traditional marketing:

Some unfortunate editing
http://www.express.co.uk/news/weird/576064/Ad-disaster-fails-39-funniest-marketing-mishaps (5 of 32)

This advertisement looks like it came out of an intro of Bob's Burgers (not a bad thing if that is what they were going for). 
Oops
http://www.express.co.uk/news/weird/576064/Ad-disaster-fails-39-funniest-marketing-mishaps (14 of 32)

Just like traditional advertisements, digital advertisements can also be placed in not so ideal spaces. Let's say you are looking at an obituary online and you see an advertisement for sliced deli meat (True Story). Not exactly appropriate. 

So how exactly does this happen? And what happens with the advertiser when it happens? Stay tuned for more!

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