Wednesday, April 19, 2017

The More You Know...

During this week, I have learned a lot about Netflix and analytics in general, and I hope that any readers also found value in the topic.

As a newbie to digital marketing, and because I am just now learning things about the analytics side of marketing, I was very thrown to find just how much of my dappling in psychology and science were involved in the process of analytics. Even more shocking, and unfortunate (just kidding "math lovers"), was to discover that math played such a huge role in putting together the experiments that Netflix was executing, and to interpret that data.

GIF: pandawhale.com
And while I swore back in high school that I was done with math, I dappled in it again in my undergraduate ventures in statistics, which I enjoyed, but shhh.... don't tell anyone. I have pushed this slightly unsettling dilemma into the back of my mind, so I could pursue the clichéd version of the English major, but now that I have been out in the world, I'm embracing the fact that I may be geeking out a little over the statistics aspect of marketing, the tables, the graphs, the numbers (breathes heavily). All of it.

Not only that, digital marketing also includes something I am passionate about: psychology. It is very comforting to find that my knack for reading people and always wanting to know "why" "why is this person saying/reacting/thinking the way that they are?" is a useful trait.

I guess what I'm saying is, I am starting to enjoy this.

PHOTO: Know Your Meme

3 comments:

  1. Kyla, interesting post, here is something related, I thought you might find interest in https://thenextweb.com/insider/2017/04/18/you-did-this/ ...best John

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    Replies
    1. That was an interesting and funny read. I miss old Adam Sandler.

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  2. Good read, thanks for sharing.

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