We've talked about how publishing needs to be going digital and the benefits, but has anyone successfully done this yet? In the book publishing industry, the news on movement is very dry, but in the aspect of local newspapers, it is not so stagnant.
A local newspaper in Norway, Amedia, has managed to create a successful business model that moves to digital only products for its members. The Norwegian publisher launched in 2014 and has created a three step model to turn print subscribers into digital only subscribers.
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| http://www.niemanlab.org/2017/05/heres-how-this-norwegian-publisher-built-a-successful-digital-subscription-model-for-local-news/ |
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| http://www.niemanlab.org/2017/05/heres-how-this-norwegian-publisher-built-a-successful-digital-subscription-model-for-local-news/ |
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| http://www.niemanlab.org/2017/05/heres-how-this-norwegian-publisher-built-a-successful-digital-subscription-model-for-local-news/
With this model Amedia has gained over 130,000 subscribers and it is still growing. Compare this to Gannet (a UK and U.S. newspaper) that just hit 250,000 subscribers recently.
Maybe this could be something that other local papers could look into to broaden their audience and eventually create revenue?
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