Now that I have your attention. I believe introductions are in order.
My name is Kyla, which, as an after-effect I should have probably picked a pseudonym for this particular project, but it seems a little late for that now...
The purpose of this blog is to help others, as well as myself, become more informed of Marketing Analytics, of which I currently know nothing about. Some of the major focuses for the next 10 weeks will be: Status and Future of of Big Data in Publishing, Data Analytics Tools, and Data Visualization and Reporting.
One area that I am particularly interested in is Publishing. I will use this blog to delve deeper into the publishing industry and to see if and how they are using Big Data, and for what marketing purposes.
To get up to date on current trends in Marketing Analytics, I did what any wise person would do; I Googled. However, I didn't just willy nilly Google just anything in Marketing Analytics, I Googled the leaders of Marketing Analytics, and am currently following these pioneers in analytics on Twitter.
Updated list to come.
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