So is programmatic advertising dying as some people say? In my opinion, no. Do I think there is a learning curve? Yes. A thousand times yes. Like most anything to do with digital these days, there is a steep learning curve, but does that degrade it? I don't think so.
Like most major companies are saying (i.e. Forbes, Digiday, CNBC, TTG Media, etc.) there are going to be bumps in the road, but advertisers and marketers need to learn from those hiccups and move forward, perfecting strategy, and implementing those strategies for their clients. If marketers are more thorough, and advertisers are more inquisitive, I think there will be a harmony found between them.
References: https://digiday.com/marketing/complexity-bad-ad-placements/
http://www.bbc.com/news/uk-politics-39301712
https://www.forbes.com/sites/forbesagencycouncil/2017/06/01/the-death-of-op-eds-declaring-programmatic-advertising-dead-hopefully/#3a7773b64e02
https://digiday.com/marketing/programmatic-101-marketers-turn-vendors-ad-tech-lessons/
http://www.cnbc.com/2017/05/18/programmatic-ad-buying-grossly-flawed-ana.html
https://www.ttgmedia.com/news/technology/how-can-brands-find-a-safe-place-to-advertise-online-10364
https://digiday.com/marketing/marketers-programmatic-summit/
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